Vedi:
IN GENERALE:
Max Dorfer, La psicologia del
traffico: possibilità di intervento professionale e formazione degli psicologi
abilitati a svolgerla. [scheda informativa] Ordine degli Psicologi Emilia Romagna.
Uta Burghard, Aline Scherrer (Fraunhofer Institute for Systems and Innovations Research),
Sharing vehicles or sharing rides - Psychological factors influencing the acceptance of carsharing and ridepooling in Germany.
Energy Policy 164 (2022) 112874 (14 p.) [formato PDF, 1,9 MB]. Open Access.
"Shared mobility has the potential to reduce private car use and can thereby contribute to a mobility transition which reduces energy demand and greenhouse gas emissions. At the same time,
shared mobility services still have a niche existence - even in major cities. If the goal is to establish shared mobility as a significant part of the mobility system, a key question is which
factors determine the acceptance of individual services. Can perceived innovation-specific factors that can be more directly influenced by policies explain differences in attitudes and acceptance
or does the explanatory power lie with psychological dispositions that are more difficult to change by policies? Do these factors apply in general or differ between different sharing services? We
investigate these questions based on a survey study in major German cities to analyse the acceptance of two car-based shared mobility services, carsharing and ridepooling, in society (N = 1,531).
The data analysis based on two path models shows that perceived compatibility with daily life is the most important factor related to the acceptance of carsharing and ridepooling. Perceived ease
of use positively affects the general attitude towards both services. We conclude that our findings offer potential intervention routes for policies that increase the acceptance of shared mobility.
The prerequisites for the services to contribute to a reduction in energy consumption in the transport sector are also discussed."
Elena Alyavina, Alexandros Nikitas, Eric Tchouamou Njoya (University of Huddersfield),
Mobility as a service and sustainable travel behaviour: A thematic analysis study.
Transportation Research Part F 73 (2020) 362-381 (20 p.)[format o PDF, 2 MB]. Open Access.
"Mobility as a Service (MaaS) is a novel brand of transport that promises to replace private cars with multimodal personalised mobility packages enabled by a digital platform capable of
integrating travel planning, booking and ticketing, and real-time information services. It is an intervention that through its digitisation, connectivity, information and sharing merits intends
to inspire and support the transition to a more sustainable mobility paradigm. Recent research suggests, however, that the potential uptake of MaaS might not be overwhelming; current car drivers
could face considerable difficulties in bypassing their personal car for it and, more worryingly, future MaaS users may substitute not only personal car trips but also public transport journeys
with car-sharing and ride-sharing services. This means that MaaS might not be able to create travel behaviour change, and even if it does, the changes may not be always towards the right direction.
Through conducting 40 semi-structured interviews in three different UK cities, namely London, Birmingham and Huddersfield, and employing a robust Thematic Analysis approach, this study explores
the factors underpinning the uptake and potential success of MaaS as a sustainable travel mechanism. The challenges and opportunities reflecting and affecting potential for responsible MaaS usage
refer to five core themes Car Dependence; Trust; Human Element Externalities; Value; and Cost, each of them with distinctive and diverse dimensions. Policy-makers and mobility providers should
realise that MaaS success relies on changing people's attitudes to private cars (something very challenging) and thus they should incentivise responsible MaaS use, promote public transport as
its backbone, use public engagement exercises and trials to expose people to the concept and somewhat demonise private car ownership and car use."
Giulia Isetti, Valeria Ferraretto, Agnieszka Elzbieta Stawinoga, Mirjam Gruber, Nives DellaValle,
Is caring about the environment enough for sustainable mobility? An exploratory case study from South Tyrol (Italy).
Transportation Research Interdisciplinary Perspectives 6 (2020) 100148 (10 p.)[formato PDF, 428 kB]. Open Access.
"Sustainable mobility has a positive impact on quality of life, in both urban and rural contexts. Policies aimed at promoting greener travel behaviors - at European, as well as at state
and regional level - require a deep knowledge of differing mobility cultures across European regions. In order to better understand the relationship between the (stated) propensity towards
sustainability, reported mobility patterns and users' lifestyles in rural areas, an exploratory study was conducted in South Tyrol, a rural region in Northern Italy that strives to become a
model region for sustainable alpine mobility by 2030. More specifically, an online survey on sustainable mobility was administered to the inhabitants, exploring motivations, preferred incentives
and drivers that may lead towards the adoption of sustainable mobility solutions (with a focus on e-mobility). By analyzing how pro-environmental self-identity interacts with consumers'
heterogeneity, results show that heterogeneity exists in the individual pro-environmental identity measure. Based also on evidence from the literature that extrinsic rewards might negatively
impact intrinsic motivations to engage in a certain behavior, this study warns policy-makers of potential unintended consequences of current policy tools used to incentivize the adoption of
sustainable means of transport, such as the provision of monetary incentives for electric vehicles."
Marcin Szamatowicz and Joshua Paundra (Erasmus University Rotterdam),
Access or Ownership? The effect of car attributes and collective psychological ownership on the preference for car subscription services.
Psychological Research on Urban Society, 2019, Vol. 2(1): 159-173 (15 p.) [formato PDF, 397 kB]. Open Access.
"The variety of alternative transportation services for urban commuters continues to expand with the introduction of car subscription services. Under the header of the sharing economy, car
subscription services enable drivers to have access to cars without ownership for a relatively longer time period (e.g. months), when compared to other sharing economy based transportation services.
Based on a mixed of between- and within-subject design online experiment involving 274 participants, this study investigates this novel service by looking at the moderating influence of collective
psychological ownership to various traditional and upcoming subscribed car features namely, mileage limit, price, self-driving capability, and advance safety systems, on people's preference for car
subscription services. Results suggested that these features significantly impacted people's preference for subscribed car. Collective psychological ownership was found to moderate the influence of
self-driving capability and advance safety systems. That is, high collective psychological ownership individuals preferred subscribed car with self-driving capability or had more concerned to the
unavailability of advance safety systems in a subscribed car. This study points to the need for car subscription companies to consider traditional (price and mileage limit) as well as upcoming
(self-driving capability and advance safety systems) features, when offering their services and enticing potential users. More importantly, the moderating influence of collective psychological
ownership on these upcoming car features means car subscription companies should account for people's psychological disposition to their own vehicle when considering additional car features to
effectively attract new users."
Kiron Chatterjee, Phil Goodwin, Tim Schwanen, Ben Clark, Juliet Jain, Steve Melia, Jennie Middleton, Anna Plyushteva, Miriam Ricci, Georgina Santos and Gordon Stokes,
Young People's Travel - What's Changed and Why? Review and Analysis. Report to Department for Transport.
The Centre for Transport & Society, UWE Bristol and Transport Studies Unit, University of Oxford, January 2018, 86 p. [formato PDF, 1,5 MB].
"Young adults in Great Britain and other countries are driving less now than young adults did in the early 1990s. The Department for Transport (DfT) commissioned the Centre for
Transport and Society (UWE, Bristol) and the Transport Studies Unit (University of Oxford) to carry out a systematic assessment of available evidence on the subject, both by review
of UK and overseas published literature, and by new secondary analysis of existing UK data sets. The study sought to address the questions:
In what ways have changes in young people's social and economic conditions, and lifestyles and attitudes impacted on their travel behaviour?
How might those drivers, or other anticipated changes, be expected to impact their future travel demand?
The evidence has been evaluated on the basis of an extensive review of both transport-specific and wider social science literature in the UK (and other countries where, despite
national differences, the trends show many similar patterns), and new analysis of data from the National Travel Survey (NTS) (1995-2014), the Census (2001 and 2011) and
Understanding Society (five waves from 2009/10 to 2013/14)."
Junghwa Kim, Jan-Dirk Schmocker, and Satoshi Fujii (Kyoto University),
Influence of arrogance on acceptance of TDM policy.
Journal of Human Environmental Studies, Volume 10, Number 2, 2014, pp 71-77 (7 p.) [formato PDF, 640 kB].
"This study demonstrated that the mass man tends to have defective attitudes towards acceptance of environmental taxation
scenario. We find that persons with higher arrogance tend to lack a trust in authorities, and perceive less obligation to follow
the rules that authorities implement. Acceptability is determined by a number of psychological determinants and our
analysis confirms that arrogant people tend to score lower for these determinants. Furthermore, arrogant people focus more on
infringement and the personal impact of a policy rather than on the common good and possible wider consequences."
Elmar Wilhelm M. Fürst, Maria Dieplinger (WU, Vienna University of Economics and Business),
The acceptability of road pricing in Vienna: the preference patterns of car drivers.
Transportation, July 2014, Volume 41, Issue 4, pp 765-784 (20 p.) [formato PDF, 301 kB].
"The acceptability of road pricing has attracted considerable attention among
researchers over the last decade, as is evident in the amount of literature about transport
and environmental economics. The general conclusion from these studies has been that
there is low acceptability for road pricing among car users. In this paper, we add more
knowledge to the existing literature by conducting an acceptability study of road pricing in
Vienna, where such a study has never been conducted before. We used a replication study
approach where a previous approach used in the EU research project AFFORD (acceptability
of fiscal and financial measures and organisational requirements for demand
management) was replicated for Vienna and further supplemented with a conjoint analysis.
In order to examining whether the Vienna study confirms previous findings. We investigated
the acceptability of two concrete policy packages factors influencing this acceptability,
and preference patterns that can be used in designing a road pricing policy for
Vienna. The survey reveals a higher acceptability if road pricing schemes lead to perceived
personal benefits. According to the multivariate analyses, the ‘‘personal outcome expectations’’,
‘‘social norm’’ and ‘‘perceived effectiveness’’ variables account for more than
50 % of the criterion variance and therefore these are the most influential factors. Road
pricing schemes can be an effective transport management instrument for a city particularly
if they are associated with direct investment in public transport and public infrastructure.
Thus, personal benefits can be perceived more easily and direct effects can be expected."
Olivier Brette, Thomas Buhler, Nathalie Lazaric, Kevin Marechal,
Reconsidering the nature and effects of habits in urban transportation behaviour.
This article has been accepted for publication and will appear in a revised form, in
Journal of Institutional Economics (published by Cambridge University Press), 10 (3), September 2014, 40 p. [formato PDF, 766 kB].
"This paper adds to the growing empirical evidence on the importance of habits in governing human behaviour, and sheds new light on individual inertia in relation to transportation behaviour. An enriched perspective rooted in Veblenian evolutionary economics (VEE) is used to construct a theoretical framework in order to analyse the processes at play in the formation and reinforcement of habits. The empirical study explores more specifically the synchronic processes strengthening the car-using habit. In addition to underlining the shortcomings of a „decision theory. perspective to address urban transportation behaviours, we find that synchronic habits can have a significant effect on behavioural inertia. Our results suggest the existence of positive feedback between the development of synchronic habits, qualitative perceptions of driving times and reinforcement of the car-using habit. The paper points out also that the diachronic dimension of habits would constitute another promising domain for further research on behavioural inertia in transportation."
Alison Primdore, Apollonia Miola,
Public Acceptability of Sustainable Transport Measures: A Review of the Literature. (JTRC Discussion Paper No 2011-20).
OECD, International Transport Forum, Paris, May 2011, 24 p. [formato PDF, 368 kB].
Lucas Harms, Ellen van der Werff,
Psychologie en prijsbeleid. Acceptatie en effectiviteit van de kilometerprijs (Acceptance and effectiveness of the kilometre price).
Kennisinstituut voor Mobiliteitsbeleid, Den Haag, november 2008, 88 p. [formato PDF, 827 kB]. English summary.
"At the request of the Ministry of Transport, Public Works and Water
Management, the KiM Netherlands Institute for Transport Policy
Analysis has conducted a literature study into psychological aspects
of pricing policy and the kilometre price in particular. The goal of the
study is to provide insight into the acceptance and effectiveness of
different ways in which the kilometre price is implemented."
Lucas Harms, Ellen van der Werff,
Psychology and pricing policy. European Transport Conference 2009, Leeuwenhorst Conference Centre, The Netherlands, 5–7 October 2009, 13 p. [formato PDF, 63 kB].
"The KiM Netherlands Institute for Transport Policy Analysis has conducted a literature study into psychological aspects of pricing policy. The goal of the study was to provide insight into the acceptance and effectiveness of different ways in which the kilometre price is implemented and designed.
This has resulted in the following points of concern:
Type of payment and cost feedback:
- Pay as you go (direct payment) is, according to expectations, highly effective in terms of conscious choice and behaviour, but it is not beneficial to the acceptance of pricing policy.
- Direct feedback creates a direct link between cause (driving a car) and effect (payment), which can increase the awareness of the costs for mobility (and thus also the effectiveness of the kilometre price).
- The retroactive invoicing of the costs is expected to be good for the acceptance, while a short term of payment in such a case is good for the effectiveness.
- Differentiating the costs for owning and using a car will make people more aware of paying for mobility. The effect of becoming aware will likely result in a subjective cost increase (even though there is none from an objective point of view).
Provision of information:
- Resistance to the kilometre price seems to be fed primarily by ignorance, distrust and erroneous or selective interpretation of available knowledge.
- By informing people prior to the implementation of pricing policy through advertisements, brochures and websites, the acceptance and the effectiveness can be promoted.
- Providing insight into the consequences of the pricing policy for one’s personal situation can contribute to the acceptance and effectiveness of the kilometre price. This can be done, for example, through the use of so-called kilometre calculator, which would preferably be administered by an independent party."
Glenn Lyons, Phil Goodwin, Mark Hanly, Geoff Dudley, Kiron Chatterjee, Jillian Anable, Peter Wiltshire, and Yusak Susilo,
Public attitudes to transport: Knowledge review of existing evidence. Final report to the Department for Transport.
Bristol, University of West of England, June 2008, 171 p. [formato PDF, 1,27 MB].
"This is a review of available evidence on public attitudes to passenger transport, carried out from March to May 2008 by the Centre for Transport & Society, University of the West of England, Bristol, for the Department for Transport. It spans from the late 1990s up to the latest available data. It uses two main sources: a set of national repeated cross-section surveys, and a selective literature review of journals, books and topic reports. Results are reported in two formats, first on a mode-by-mode basis and then relating to the five major policy goals of government namely competitiveness and productivity, climate change, health safety and security, quality of life, and equality of opportunity."
Johanna Zmud, Carlos Arce,
Compilation of Public Opinion Data on Tolls and Road Pricing. A Synthesis of Highway Practice.
(NCHRP Synthesis 377). Transportation Research Board, Washington, DC, 2008, 65 p. [formato PDF, 872 kB].
"Our study indicated that, in the aggregate, the public supports
tolling and road pricing. A number of factors influence
public opinion, including the type of pricing, whether clarifying
or additional information is presented, the use of revenues,
and communication of the benefits of pricing concept. Public
opinion measures of support or opposition were also associated
with survey methods factors, including sponsor of the research,
target respondent population, or wording of questions."
Jillian Anable, Ben Lane, Tanika Kelay,
An evidence base review of public attitudes to climate change and transport behaviour.
Final Report. For the (UK) Department for Transport, July 2006, 228 p. [formato PDF, 3,93 MB].
Alexandra Schlaffer, Marcel Hunecke, Andrea Dittrich-Wesbuer, Henrik Freudenau,
Erfolgreiche Strategien zur Sicherung einer nachhaltigen Verkehrsentwicklung. Vorstudie zur Bedeutung
psychologischer und sozialer Einflussfaktoren. (Successful Strategies for Sustainable Transport. Prestudy on
the Significance of Psychological and Social Factors).
Berlin, Umweltbundesamt, 2002, 103 p. [formato PDF, 2,89 MB].
"The study analysed the state of knowledge concerning the significance of psychological and social influences on
mobility behaviour. Current theories are presented: Rational Coice Theory, Low Cost Theory, Theory of Planned
Behavior, Norm Activation Model. The influence of cost-benefit considerations and the influence of attitudes and
values on mobility behaviour are discussed. Several approaches identifying target groups are presented.
Car free househoulds are portrayed concerning socio-economic characteristics as well as motives for and
satisfaction with car free life. Surveys of car free places of residence describing organization and benefits
for inhabitants, and of special mobility services for residential districts, as car sharing for inhabitants
or reduced public transport tickets for tenants, are concluding the study."
Erik T. Verhoef, Bert van Wee,
Car ownership and status.
Amsterdam, Tinbergen Institute, 2000, 19 p. [formato PDF, 107 KB].
Jens Schade, The
acceptability of travel demand management measures (road pricing etc.).
Jolieke Mesken,
Determinants and consequences of drivers' emotions.
Proefschrift ter verkrijging van het doctoraat in de Gedrags-en Maatschappijwetenschappen aan de Rijksuniversiteit Groningen, 30 november 2006.
SWOV, Leidschendam, 2006, 170 p. [formato PDF, 5,67 MB]
"Emotions are relevant for driving behaviour, because driving is a complex
and risky task, and the state of the driver is crucial for the safe performance
of this task. Systematic research on the process of emotion elicitation and the
consequences of emotions for driving related performance and road safety is,
however, scarce. This thesis aims to clarify the role of emotions in traffic.
Two questions are central: which are the aspects in the interaction between
person and task environment that elicit emotion, and which are the
consequences of emotions for driving related performance and road safety."
Državne ceste in
prometna varnost učencev (poročilo o šesti fazi), Univerza v
Ljubljani, Filozofska Fakulteta, Oddelek za psihologijo, 2002, Ljubljana, 978
p. [27 files PDF, ~ 16 MB].
Liisa Hakamies-Blomqvist, Anu Sirén, Ragnhild Davidse,
Old drivers – a review, Stockholm, Swedish National Road and Transport
Research Institute, VTI Rapport 497A, 2004, 100 p. [formato PDF, 956 KB].
Studio sui rischi dei guidatori anziani, di fronte all’invecchiamento crescente della popolazione nei
paesi europei.
Istituto Superiore di Sanità, Prevenzione degli incidenti
stradali: promozione di interventi formativi nelle autoscuole. Documento di
indirizzo a cura di Anna De Santi, Pietro Casella, Luana Penna. Rapporti
ISTISAN 04/22 Parte 1, Roma, 2004, 31 p. [formato PDF, 525 kB]
(documento utile agli insegnanti e istruttori di
autoscuola e a tutti gli educatori impegnati a migliorare la sicurezza
stradale, si accompagna ad un manuale metodologico (Rapporti ISTISAN 04/22 Parte 2)
Istituto Superiore di Sanità, Prevenzione degli incidenti
stradali: promozione di interventi formativi nelle autoscuole. Manuale
operativo per insegnanti e istruttori /a cura di Anna De Santi, Pietro
Casella, Luana Penna. Rapporti ISTISAN 04/22 Parte 2, Roma, 2004, vii, 90 p.
[formato PDF, 745 kB] (il manuale, che si
accompagna al documento di indirizzo (Rapporti ISTISAN 04/22 Parte 1),
destinato agli insegnanti e istruttori di autoscuola, fornisce indicazioni
sulle tecniche di comunicazione e sulle metodologie didattiche da adottare
nelle lezioni teoriche e pratiche (Sezione A), e approfondimenti e metodi per
l’insegnamento relativi a comportamenti alla guida, fattori individuali,
requisiti psicofisici, uso di alcol e altre droghe e primo soccorso (Sezione B).
Fondazione Filippo Caracciolo, Patente a punti e sicurezza stradale: effetti e
comparazioni. Roma, novembre 2003, 77 p. [formato PDF, 1 MB]
Atti del Convegno nazionale sulla sicurezza stradale: Psicologia
del conducente ed incidentalità sulla strada: analisi dei fattori di rischio
(Politecnico di Torino, 11 aprile 2002)
ESPERTI, RICERCATORI, AUTORI DI PUBBLICAZIONI
Maria Limbourg, Universität Duisburg-Essen (D)
Jens Schade, Dresden University of Technology (D)
E.M. (Linda) Steg, Professor of Environmental Psychology, University of Groningen (NL)
J.A. (Talib) Rothengatter (1948-2009, University of Groningen)
PORTALI, SOCIETA', ASSOCIAZIONI
Division of Traffic and Transportation Psychology (Division 13) of the IAAP (International Association for Applied Psychology).
Verkehrspsychologie (a cura di Jens Schade): siti di enti,
associazioni, università, riviste, banche dati
Deutsche Gesellschaft für Verkehrspsychologie e.V. (DGVP)
SITI E MATERIALE DIDATTICO PER I GIOVANI E LE SCUOLE
GITAS – Giovani Informati
su Traffico, Ambiente e Salute sito
della Provincia di Modena dedicato alla sicurezza stradale e alla mobilità
sostenibile
4. Gemeinsames Symposium der Deutschen Gesellschaft für Verkehrsmedizin e.V. (DGVM) und der Deutschen Gesellschaft für Verkehrspsychologie e.V. (DGVP),
24. bis 25. Oktober 2008, Neu-Ulm (D).
3rd International Conference on Traffic and Transportation Psychology,
Nottingham, UK, 5-9 Sept. 2004,
Papers (a wide selection of papers from this conference are
available for download as PDF files).
Conference on Acceptability of Transport Pricing Strategies, Dresden,
23-24 May 2002. Presentations.
PsicoTraffico
sezione della rivista PsicoLAB dedicata alla psicologia del traffico e alla sicurezza stradale
Wikipedia: Verkehrspsychologie
, Traffic psychology
PUBBLICITA' (DELLE AUTOMOBILI)
Terra!,
Venditori di fumo. L’implementazione della normativa sulle pubblicità dell’auto in Italia e gli effetti sul clima.
Roma, luglio 2009, 34 p. [formato PDF, 2,60 MB].
"Il presente rapporto pone l’attenzione sul tema delle emissioni di
CO2 delle automobili con l’obiettivo specifico di indagare sul rispetto
della normativa che regola la pubblicità delle auto In Italia."
Noauto, Associazione per una mobilità urbana alternativa,
Dossier sulla pubblicità delle automobili.
Roma, 5 novembre 2008, 19 p. [formato PDF, 3,85 MB].
"NOAUTO ha avviato una campagna di monitoraggio delle campagne pubblicitarie delle automobili.
Da questo monitoraggio sono risultati diffusi e rilevanti casi che potrebbero avere un’influenza negativa sul consumatore, proprio per quanto riguarda gli aspetti legati all’impatto sanitario, all’impatto ambientale e alla sicurezza delle automobili.
Sulla base di questo monitoraggio NOAUTO ha già chiesto:
al Comitato di controllo dell’Istituto dell’Autodisciplina Pubblicitaria di verificare se siano riscontrabili violazioni al 2° comma dell’art. 12 del Codice di Autodisciplina pubblicitaria (per quanto riguarda l’induzione di stili di guida non sicuri);
all’Autorità Garante della Concorrenza e del Mercato di verificare se siano riscontrabili forme di pubblicità ingannevole (per quanto riguarda l’uso improprio e non dimostrato di termini come “verde”, “amico dell’ambiente”, ecc..);
alla Camera di Commercio di Roma di verificare se siano riscontrabili violazioni del 2° comma dell’art. 6 del D.P.R. 84/2003 e del suo allegato IV (per quanto riguarda l’insufficiente o omessa informazione al consumatore sulle emissioni di CO2 delle automobili)."
Amici della Terra Italia, WWF Italia,
Pubblicità Regresso. Marketing Auto e Impatto sul Clima. Il Ruolo del Marketing Pubblicitario delle Auto nella Riduzione delle Emissioni di CO2.
Roma, 20 maggio 2008, 30 slides [formato PDF, 3,88 MB].
Amici della Terra Italia,
Rapporto Pubblicità Regresso. Marketing Auto e Impatto sul Clima.
Roma, maggio 2008, 34 p. [formato PDF, 6,11 MB].
"L’indagine realizzata dagli Amici della Terra analizza le pratiche di marketing pubblicitario messe in atto dalle case automobilistiche sulla
carta stampata e sulla TV con riferimento ai vari aspetti del tema delle emissioni di CO2 dei modelli auto."
Pierre Ozer (Univ. de Liège),
Publicité automobile. Son impact indirect sur les émissions de CO2 du secteur transport. Son illégalité flagrante. L’impact des propositions de loi
DOC 1909/001 & DOC 1910/001.
La Chambre des Représentants, Bruxelles, 2009, 47 slides [formato PDF, 1,99 MB].
"Ce rapport d'expertise réalisé à la demande de la Commission de la Santé publique, de l'Environnement et du Renouveau de la Société de la Chambre
des Représentants de Belgique et présenté le 26 juin 2009 analyse la publicité automobile via [1] son impact indirect sur les émissions de CO2 du secteur
transport; [2] son illégalité flagrante au regard de la Directive européenne 1999/94/CE concernant « la disponibilité d’informations sur la consommation de
carburant et les émissions de CO2 à l’intention des consommateurs lors de la commercialisation des voitures particulières neuves » transposée en droit belge
par l’arrêté royal du 5 septembre 2001 du même nom; et [3] l’impact des propositions de loi DOC 1909/001 et DOC 1910/001."
Pierre Ozer,
Présence de la publicité automobile dans la presse écrite belge : Analyse des quotidiens
La Libre Belgique et Le Soir et des hebdomadaires Trends-Tendances et Le Vif-L’Express.
Cybergeo : European Journal of Geography [online] 02 juin 2008, 20 p. [formato PDF, 407 kB].
"Par rapport à l’automobile, la presse écrite est-elle cohérente avec le discours qu’elle pose sur papier et
l’acte qu’elle promeut au travers des publicités qu’elle autorise de publier ? L’objectif de ce
papier est dès lors d’apporter une réponse aux questions suivantes :
1] Quelle est la place de la publicité pour les automobiles dans la presse écrite ;
2] Quelles sont les émissions promues dans ces publicités par rapport aux objectifs à atteindre ;
3] Quelles pourraient être les solutions à cette problématique.
Une analyse minutieuse des publicités pour les automobiles a été réalisée durant l’année 2006
dans quatre médias de la presse écrite belge francophone. Il ressort de cet examen que les
publicités vantent des véhicules automobiles qui, du point de vue émissions de CO2/km, sont
d’un autre âge et sont clairement en contradiction avec les valeurs prônées dans les articles de
fond rédigés par les journalistes de ces médias." (English abstract).
ACCETTAZIONE / COMPORTAMENTI / MOTIVAZIONI :
COMPORTAMENTO CONDUCENTI / SICUREZZA :